Books

Relationships are Currency: Bridging the Gap with Government to Fund Your Business

Relationships are Currency: Bridging the Gap with Government to Fund Your Business Deletra Hudson and Cherrise Wilks

Unlock the hidden potential of your community-focused business!

Are you a mission-driven entrepreneur who wants to reach seven-figure growth while staying true to your local roots? This book reveals the often-overlooked key to scaling your impact: strategic partnerships with government agencies.

Inside, you won't find generic growth advice. Instead, you'll discover:

  • How to identify government programs and funding opportunities specifically aligned with your niche and community focus.
  • Step-by-step guidance for navigating the often-complex world of government contracts and grants.
  • Proven strategies for building trust and credibility as a reliable government partner.
  • Real-world examples of community-minded businesses that successfully leveraged government resources to fuel their growth.
  • The mindset shift needed to see your local presence not as a limitation, but as a powerful asset for securing funding.

This book isn't just about securing funds; it's about:

  • Expanding your reach and serving more people within your community.
  • Creating sustainable revenue streams that support both your business and local initiatives.
  • Amplifying your impact and becoming a true force for good within your industry.

Don't let misconceptions about government partnerships hold you back. This book is your roadmap to unlocking a wealth of untapped opportunities and making a bigger difference than you ever imagined.

About the Authors: Deletra Hudson and Cherrise Wilks bring over 40 years of combined experience to offer a blend of hands-on government knowledge and deep understanding of the challenges faced by community-focused businesses. Deletra's time as a City Manager gave her firsthand insight into the disconnect between well-intentioned businesses and the financial preparedness needed to secure government contracts. Cherrise's career arc, from working within city mayoral administrations, Capitol Hill, and her current roles with FEMA and Tulane University, demonstrates her expertise in navigating policy, government funding, and the vital role of business in strengthening communities. Together, they offer a unique insider's perspective and the practical tools needed to help entrepreneurs bridge the gap and find success working with government agencies.

Pre-order your copy today and start building the bridge to greater success!

Books will be delivered by December 18, 2024 just in time for the holidays!

$29.99 

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Let's explore ways to integrate our proven financial guides and training into your programs. We can email a course catalog upon request!

We desire partners who want to enhance client offerings with expert financial resources from practitioners. Our training focuses on the step-by-step instructions for securing funding, government contracting, coupled with strong accountability and a community! We do not provide overview training! 

Indicate your partnership interest in the Tell Us About Your Request Section (i.e. Training Integration, Guide Licensing, Consultation with Affinity Consulting, or Other).